The title pretty much explains it all, but I wanna explain the details behind this new direction in case you’ve heard of pagerie.co, have tried to visit the site, and end up seeing an error where the site doesn’t exist.
pagerie does exist. It’s my very own space where I can talk freely, frequently or sporadically, about paper, pencils, and pens. Since launching it in January, I’ve written about some of my favorite brands that I’ve long held close to my heart: MUJI, Baron Fig, Mossery, and Philippine brands like DesignHatch.ph and Sunday Paper Co.
Buying a domain and website theme however was an investment I wanted to make early on to see if there was a demand for the very items I wrote about. I also wanted to see if it was possible to create a sustainable and growing business on my own, as some have tried to do.
The results—not surprising at all
After 10 months of running a standalone stationery store alongside many other things like blogging, posting to my social media outposts, and managing a store on a marketplace like Shopee, the standalone store just couldn’t compete with the exposure the Shopee store got.
I lacked SEO, content, and engagement on social media due to lack of time and prioritizing other commitments. I didn’t invest in online advertising or partnered with other brands. And I’ve read a boatload of marketing articles to know that these are essential if I want an online business to grow.
Where will pagerie head to now?
pagerie will continue to exist. There’s no doubt about it. Here’s a summary of the new direction I’ll be taking:
- The pagerie blog will now be an official chapter or blog category of Diwa Daily. You’ll now find all stationery-related blog posts here.
- The pagerie store on Shopee will remain open and active. I’ll continue to add inventory and restock stationery that have sold out.
- The pagerie Instagram feed is officially tied to the blog. All shop-related posts will be published as stories.
- The pagerie Facebook page will serve as the social media outpost for both the blog and the store. You can also use it to reach out about all things stationery.
So the domain and the website are the only two things being scrapped out of the picture, perhaps for now. It’ll allow me to focus on writing and posting regularly again, plus engaging with people in the stationery community.
I want to thank everyone who has shown support and faith in pagerie. Whether it was a like on my Facebook page, a follow on my IG, or a purchase on the website or on Shopee, thank you so much and I hope for another year of growth and change for my baby. ??
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