My first experience with MUJI takes me all the way back to college. I was studying in Manila and had been at SM Mall of Asia when I saw the grand opening of this Japanese minimalist store. Beyond the shelves filled with shampoo bottles and tea towels was a central booth filled with notebooks, notepads, stamps, paperclips, pencil cases, and pens of all tips and colors. Many years later and I still have MUJI stationery in my collection not because of wacky cover designs or novelty pink paper, but the complete absence of any of those things. This approach aligns with the company's vision of taking everyday products and turning them into simple and beautiful products people would want to use for many years. ...to create products that . . .